Willow
Sector specialist
Creation
Worked with the Events Team to create the “London Football Awards” and develop a flagship event for the charity which would cement its positioning in the football sector, deliver a sustainable source of income and raise awareness.
Stakeholder relations
Counsel to the Events Team, Committee and Judging Panel management, stakeholder relations with football administrators, clubs and players.
Impact
700 people, 50 current and former professional footballers and managers, Premier League and EFL Clubs attended the inaugural event with a net income of £240,000. Media partnerships with Sky and Evening Standard.